Backyard Marketing Group is a marketing firm with over 30 years of experience.  The firm started out in the 90's, building websites and interactive media solutions for medium sized companies and corporations such as the Blue Cross.  In 2003, clients started requesting more local marketing options.  At the time, having a video on a website was revolutionary and local search engine marketing was a fairly new concept.  The prevailing thought was "get yourself out there so people can find you".  Any customer was a good customer.  But does that really work for the neighborhood contractor?  Can they effectively service a client in Ohio if they normally do business in PA?

The message was clear to us.  Local and personal marketing made sense.  As a company, we decided to specialize in helping companies bring that local, personal touch to the web.  Instead of producing just static websites, we looked to add a dynamic visual component to introduce companies to local customers online. 

What better way to do it than a video on a  website that targets the company's local area...their backyard? 

Our primary focus is local search marketing because we have found that dollar for dollar it delivers the highest return on investment and the most traceable results.  Give us a call and we'll see what we can do to help you.