What is a 360 Marketing Engine^TM?

At Backyard Marketing Group, we know that marketing is not one dimensional.  Just like a car engine, it has many moving parts.  Search engine marketing alone won't enable you to reach every customer, neither will direct mail or PR campaigns.  Instead, it is essential to make sure the marketing engine for your company is looked at from every angle and that it is well maintained.  Any race driver will tell you that a good engine puts you in position to win the race.  Business is no different.  You must have a complete look at your company marketing engine through the eyes of your customers and even your competitors.  Our 360 Marketing Engine^TM program makes sure your company's engine is working at the maximum performance level.  

There are 5 primary steps we use:

1. We identify how many groups of customers your company serves. 

2. From there we analyze how they interact with your company. 

3. We then look at you competition and analyze the similiarities, differences, strengths and weaknesses.

4. A strategic team of experts in fields of PR, Direct Mail, Web development and Advertising review the data and develop the best plan for your company. 

NOTE: Backyard Marketing Group focuses on Search Engine Marketing and Online Videos, therefore we work with strategic partner firms in the areas outside our discipline.

5. We impliment the plan and have monthly reviews with you to track the results.

It is a 360 view that delivers results and saves your company marketing dollars while delivering trackable results.

Be sure to ask your account manager about our Local Marketing Engine and how it can help your business grow!