People ask us how did we come up with the marketing engine. The answer is after a lot of years of experience and long hours at work. However, the main concept behind the Marketing Engine was to provide businesses owners with a visual method for looking at their marketing efforts.
Everyone has seen a car and at some level everyone understands that there is something under the hood that makes it run. You have engines that run fast, slow, ruff and smooth. Most people also know that you need to supply the engine with gas if you want it to keep running.
Likewise a business is driven by marketing and operations, runs on sales and must be maintained. Without marketing a company has no engine, but if the marketing is not working properly the company won't get the necessary level of sales which is the gas that keeps it running. Backyard Marketing Group has dedicated teams that spend all their time buiding, maintaining and working on local business marketing engines. Don't have enough gas in your business engine? Fill out the form to the right.