Backyard Marketing Group’s detailed Search Engine Optimization (SEO) process is comprised of 7 major phases, the result of which are designed to drive prospects to your website and turn them into customers that result in sales:
Phase 1 - Pre SEO Analysis
It is hard to know far you’ve come unless you have a benchmark from which you started.
Before starting SEO work, we identify where your website is currently located in the search engines (if it is listed at all). This activity enables the team working on your site to understand the strengths and weaknesses of the website.
- Total Indexed Pages - We find out how many pages of the website are included in each of the major search engines
- Search Engine Ranking - We analyze the website's position and placement in the major search engines for the selected keywords
- Link Popularity - We check how many inbound only links you have to your site
- Key Page Analysis - We find the most important pages of your website that should be targeted for SEO
Phase 2 – Detailed Keyword Research and Analysis
Keyword and keyword phrase analysis and the development of a strategy is the critical first step in Search Engine Optimization. The results of this activity are the identification of the words and phrases that are most relevant to your audience when they are searching for your product or service. Keyword research is undertaken to uncover hidden opportunities, as well as sources for competitive advantage.
We consult with the business contact and provide suggestions based on that consultation. The keywords and phrases that we find are producing the highest target audience based on the budget are placed into the implementation marketing plan. Customer profiling is used to segment the individuals searching online so that a targeted message can be delivered that speaks to their unique needs and wants. This is critical to producing results. Finally, our SEO experts identify and finalized a set of target keyword and phrases for your website's Search Engine Optimization and develop pages that will deliver the information the user is looking for when they reach that page on the website.
Phase 3 - Benchmarking and Detailed Analysis of the Competition’s Websites
Let’s face it. We are hired by companies to help them put them far above their competition. To do this we get a list of competitors from you along with doing a detailed search for any competitors that may have come into your market without you knowing. Armed with this information we proceed to analyze their website to find out what they are doing well and what they are doing that isn’t producing. This competitive information is used to enhance your website and propel your website above theirs.
Phase 4 – Website Structure and Content Optimization
After our detailed competition analysis, our team begins reworking your website’s web pages. HTML Code and internal linking structure is all upgraded to website standards to ensure compliance with search engine requirements.
Although this is an involved process, here are a few of the things that are done:
- Correct and enhance the HTML Code and page structure to ensure the most efficient spidering of your website by the search engines
- Correct and enhance the websites internal linking structure
- Removing any Spam factors that will get your website black listed from the search engines
- Optimizing the content on the website to include quality search phrases. This increases the relevancy of web searches which means that when people reach your website they get information that matches the item or service for which they were searching. This not only reduces unwanted website traffic which can strain your website server, it helps the website draw in target customers.
These steps make your website extremely search engine friendly and ensure the complete spidering of your entire website instead of a few pages.
Phase 5 – Manual Submission to Directories and Search Engines/Strong Link Building
We jump-start the process of getting websites listed by submitting the website to numerous free and paid directories. We have the ability during this time to either target leads right in your “Backyard” by city, state, region or nationally. If the site is new and not included in search engines, we submit the website manually to all major search engines and provide submission reports.
During the submission process we begin building inbound links to the website. Inbound links are one of the most critical factors that influence your ranking. We offer a detailed reporting system where you can view live statistics of links. In addition, weekly reports are sent containing detailed conversion and link information for your website.
Phase 6 – Ongoing Reporting
Daily tracking of all target website keywords and phrases that have been selected is provided 24 hours a day. In addition, a monthly report will be generated to clearly where trends can clearly be identified so the marketing can be modified based on what individuals are seeking in relation to your website. Graphical weekly ranking of your site for targeted keywords in major search engines is also provided via email or fax.
Because the search engines change algorithms in the way they rank websites, we constantly stay on top of impending changes and go to specialized training sessions so that we may alert you of any updates that need to be made and keep you ahead of your competition.
Phase 7 - Maintenance and Continuous Improvement
We know that SEO is not a one-time activity. It requires continuous improvement and refinement because of the search engines dynamic algorithmic environment along with the fact that people change their search habits.
Our SEO maintenance involves:
- Link building
- Monitoring ranking and revising of the page content
- Reviewing optimization work and updating if required
- Monitoring new phrases that are related to your products/offerings
- Resubmitting your site to directories and search engines
- Management of social search engines and resources
We have the expertise and experience. Call us today and let us use it to help your company beat your competition. You can reach one of the Backyard Marketing Group trained staff at 1-888-710-8389.