What are QR codes?
A Quick Response (QR) Code is a two dimensional code readable by QR scanners, cell phones with cameras, and smart phones. QR Codes were initially used for tracking vehicle parts, and now they are used for commercial tracking applications and mobile phone applications. QR codes hold text, URLs and other data.
How can QR codes be used for a business?
QR codes can be used in your business to display a wealth of information to potential clients using something most people always have with them…their cell phone! QR codes are read like normal barcodes found in grocery stores. Once you take a picture of the QR code with your phone the code instantly displays whatever you want the consumer to see. It can show them a “special” via text, add a contact to their contact list, open a web page, or compose a text message or email that can be sent to a friend about your product. The following are some marketing materials businesses can create QR codes for:
- Magazines – show viewers more information about a product, article, or updates on a developing story.
- Signs, Billboards, In-Store Displays, Direct Mail Campaigns, and Ads – show viewers more information about your products. Link to reviews of your products.
- Coupons – offer viewers a discount for using the QR code.
- Event Schedule – show viewers the next planned event and more information on each event.
- Transportation Schedule – show viewers the time for the next bus/train/subway scheduled or the transportation route.
- Business cards – show more about your contact information or lead your clients to your website.
- Social Networking – link back to your blog or facebook page.
How do Businesses and Viewers use QR Codes?
QR codes benefit both businesses and viewers. Businesses get to “sell” their product to people who are interested in it (which is why the viewer scanned the QR code in the first place) and viewers get instant access to information they need. Here is how businesses and viewers can use QR codes:
Businesses:
- Get a professional to develop QR codes for your company and integrate it into your marketing strategy.
- Place the QR codes on your marketing material. Having QR codes on your marketing material exposes your viewers to more information about your company! (See above for types of marketing materials)
Viewers:
- Download the free reader application if it is not already on your phone.
- Take a photo of the QR code with your phone to scan the image.
- Text, images, contact information, or even a web page will appear in the phone’s browser. Get your information!
How much is it to get started? It costs as little as $49 per month including reporting. Give us a call to get started.